Firefighters wear pink to show they care

Valley Center Fire Protection District Administrative Fire Chief Cristina Wallace and Firefighter Marc Schell wear their pink T-shirts in support of Breast Cancer awareness month.


Californians across the state may notice something a little different when they see Cal Fire firefighters, including firefighters in Valley Center, this week.
That’s because firefighters, dispatchers and other employees of the state’s fire department will be showing their support for the battle against breast cancer by wearing pink T-shirts on duty.

Like fire departments across the country, Cal Fire participating in the 2010 national “Cares Enough to Wear Pink" campaign taking place Oct. 25–27.

Over 900 fire departments and emergency response agencies across the United States are participating in the “Cares Enough to Wear Pink" campaign, which raises money and attention to cancer. The campaign is part of October’s National Breast Cancer Awareness Month, when wearing pink signifies support for breast cancer research.
100% of the proceeds from the T-shirt sales generated by Cal Fire’s employee's voluntary participation are being donated to cancer related non-profit organizations.